Renee Carbone Fleming expands BADASS QUEEN with wine and caftans

Renee Carbone Fleming is expanding her BADASS QUEEN brand into wine and fashion with a six-varietal collection and a luxury-inspired caftan line. The move extends her women-over-40 empowerment message into products designed to celebrate reinvention, confidence and financial independence.

Why it matters: - The expansion turns BADASS QUEEN from a personal branding and empowerment platform into a broader lifestyle brand with consumer products. - The wine and caftan lines are aimed at women over 40 navigating reinvention, career changes, midlife transitions and renewed self-definition. - The launch extends Renee Carbone Fleming's message of confidence, financial independence and multiple income streams into everyday lifestyle categories.

What happened: - Renee Carbone Fleming launched a six-varietal wine collection and a luxury-inspired caftan line under BADASS QUEEN. - The expansion was celebrated at an in-person launch event in Rhode Island with friends, family, supporters, entrepreneurs and members of the BADASS QUEEN community. - The brand frames the rollout as part of a message that reinvention and ambition do not have an expiration date.

The details: - The wine collection includes six distinct varietals, each tied to a different theme in the female experience. - The Boldest Chapter Yet Cabernet Sauvignon is positioned around embracing the possibilities still ahead. - Watch Me Rise Chardonnay centers on resilience, courage and rising through challenges. - Unapologetically Her Sauvignon Blanc represents individuality without permission or approval. - Unfiltered & Unstoppable Merlot focuses on authenticity, confidence and refusing to shrink for others' expectations. - Unburdened & Free Pinot Noir reflects releasing what no longer serves a woman. - Crown Yourself Sparkling Rosé is meant to reinforce self-worth without outside validation. - Renee Carbone Fleming said the bottles are meant to represent chapters that challenge, change and define women. - The caftan line features flowing silhouettes, distinctive prints and glamorous styling. - The fashion line is meant to support the idea that women should feel confident, visible and beautiful at every age. - BADASS QUEEN also includes the BADASS QUEEN Personal Branding & Media Agency, coaching and mentorship programs, published books and the Unapologetically Badass podcast. - Renee Carbone Fleming's work has been recognized by the International Association of Top Professionals as Top Empowerment Coach of the Year for 2025 and Top Empowerment & Personal Branding Coach of the Decade for 2026. - Her accomplishments have also appeared on the NASDAQ billboard in New York City's Times Square. - BADASS QUEEN's media contact list includes the brand website, the wine collection and the caftan collection.

Between the lines: - The brand is moving beyond inspiration content into products that make the empowerment message tangible. - The naming strategy for the wines ties lifestyle branding to emotional milestones, which can help the collection stand out in a crowded market. - The launch also signals a bet that women seeking reinvention will respond to brands built around identity, not just utility. - Renee Carbone Fleming's messaging blends entrepreneurship with community, suggesting BADASS QUEEN is designed as both a business and a belonging-based brand.

What's next: - BADASS QUEEN is expected to continue expanding as a recognizable lifestyle brand. - Renee Carbone Fleming plans to keep building around empowerment, entrepreneurship, community and self-expression. - The brand is likely to lean further into products and experiences that support visibility, confidence and income diversification for women.

The bottom line: - BADASS QUEEN is evolving from a message into a marketable lifestyle brand, with wine and fashion as its newest entry points.